Coordinate and support the daily activities of sales representatives, ensuring alignment with Salvabras' guidelines.
Lead regular meetings for guidance, results analysis, and development of action plans.
Foster a high-performance culture, commercial discipline, and results-oriented focus.
Develop and maintain strategic relationships with key retail, wholesale, and distribution clients.
Support representatives in complex negotiations and conflict resolution.
Ensure implementation of promotional and sell-out campaigns at the point of sale.
Monitor results and recommend adjustments to maximize the impact of commercial activities.
Identify white spaces and expansion opportunities within the region.
Support onboarding of new customers and strengthen territorial coverage.
Monitor performance indicators such as revenue, product mix, purchase frequency, and new customer registrations.
Develop corrective and continuous improvement action plans based on data and targets.
Track the performance of the customer portfolio.
Implement strategies to reactivate inactive customers and increase the profitability of accounts.
Collect and analyze market and competitor information.
Propose strategic and tactical actions based on industry trends and market movements.

Education: Bachelor's degree in Business Administration, Commercial Management, Marketing, or a related field.
Experience: Previous experience coordinating or supervising commercial/sales teams, particularly field representatives.
Technical Knowledge: Strong command of B2B sales, negotiation, and distribution channels.
Analytical Skills: Ability to interpret data and develop strategic action plans.
Travel Availability: The role requires frequent travel for field visits.

Regional Sales Coordinator

Key skills