You are responsible for the continuous preparation and interpretation of campaign data and performance metrics for our clients.
You have experience in CpX analysis across both online and offline media and use these insights to drive targeted campaign optimization.
You are confident in budget attribution across placements and channels and design hypothesis-driven optimization tests to continuously improve campaign performance.
You analyze all data, define a robust and sustainable data structure, and translate it into a future-proof data model.
You perform correlation analyses and derive early-warning KPIs for ongoing campaigns.
You play a key role in building attribution analytics, including modeling and ad-pressure analytics, and work closely with our data team.
You take on project management for your area of responsibility and coordinate closely with colleagues.
You have direct client contact and take on an advisory role when discussing recommended actions.
Requirements
You already have initial professional experience in performance analytics, ideally from an agency.
You bring solid knowledge of media and performance marketing KPIs.
Your analytical skills are highly developed, and you can independently organize and interpret datasets from various sources, primarily in Excel.
Ideally you have basic knowledge of SQL and/or Python to formulate technical requirements precisely for the technical team.
You have a data-driven mindset and the ability to translate complex analyses into clear, actionable recommendations.
You are strong in communication and confident in direct client interactions.
You demonstrate a strong willingness to learn and curiosity about new analytical methods and tools.
You are highly independent, proactive, and work in a structured manner.
You have very good German language skills.
Tech Stack
Python
SQL
Benefits
Hybrid working (60% in the office & 40% remotely)
30 days of vacation + Christmas Eve & New Year's Eve off
Modern, centrally located offices
Individual training and development through our talent academy
Plenty of scope to shape your role
Structured onboarding
Open feedback culture
English language courses
Subsidy for the Deutschlandticket (public transport pass)
Company bike leasing (JobRad)
Company pension plan & occupational disability insurance
Exclusive employee discounts
Regular parties & team events
Gifts for anniversaries & at the end of the probation period