Senior Manager – Digital Content Strategy

Role Overview

• Set digital content strategy informed by research, including market data, sales priorities, customer and partner listening, and content performance
• Optimize top-of-funnel digital content across channels and ensure the necessary resources and processes are in place
• Collaborate closely with leads of brand marketing, creative, social media, and events teams to bring content to life across mediums
• Work in tandem with marketing campaigns lead and product marketing managers to connect user journeys from top-of-funnel through to bottom-of-funnel
• Scale digital content globally through sales, partner teams, and local community managers so content resonates with local audiences
• Communicate strategies and plans to internal and external stakeholders
• Collaborate closely with agency partners to ideate and execute digital content

Requirements

• Extensive experience in digital content strategy
• Leading content creators, particularly writers and agency resources, in creating a cohesive digital content voice and approach
• Experience driving a data-informed digital content program
• Setting digital content strategy across team peers and communicating that strategy to internal stakeholders
• Previous experience with responsibility for digital content strategy at a B2B and B2C technology company
• Run global-to-local digital content strategies
• Experience running paid digital content programming including contributed articles, content syndication, and branded digital (newsletters, etc.)

Benefits

• Eligibility to participate in discretionary bonus program
• Medical, dental, vision, and life insurance
• Short-and long-term disability
• 401(k)
• Employee stock purchase plan
• Health savings account
• Dependent care and healthcare spending accounts
• Paid time off including 12 holidays
• Flexible time off provided pursuant to Seagate policy
• Minimum of 48 hours of paid sick leave
• 16 weeks of paid parental leave