Develop and execute GTM revenue strategies to accelerate growth across key customer segments and GTM motions
Lead end-to-end orchestration of cross-functional GTM Plays, including intake, prioritization, design, execution, and performance measurement
Conduct market and competitive research to understand customer needs, industry trends, and market dynamics, informing strategic decision-making
Analyze GTM performance and generate data-driven insights to identify opportunities, optimize programs, and improve sales effectiveness
Drive high-impact revenue acceleration initiatives by solving complex business and data challenges in partnership with cross-functional stakeholders
Manage an agile execution roadmap aligned to GTM strategic priorities, partnering closely with Sales, Marketing, Customer Success, and Strategy & Operations
Build strong strategic partnerships with senior leaders across Sales, Marketing, Customer Success, Operations, Product, and IT
Stay current on market trends and competitive shifts to guide ongoing strategic adjustments
Monitor program performance and provide clear reporting, recommendations, and strategic guidance to senior leadership
Requirements
Bachelor's degree in Business Administration, Business Management, Business Analytics, or related field (required)
10+ years of experience in software/SaaS strategy, management consulting, revenue operations, or a related discipline, with a strong emphasis on complex problem-solving and strategic execution
Demonstrated success designing and executing GTM or Sales Plays, working directly with B2B sales and marketing organizations
Proven experience defining GTM strategies and enabling sales effectiveness
Strong analytical skills with the ability to interpret data, identify insights, and translate findings into actionable recommendations
Exceptional communication and cross-functional collaboration skills, including experience presenting to senior executives
Advanced Excel proficiency and working knowledge of CRM platforms such as Salesforce
Highly organized, detail-oriented, and capable of managing multiple complex initiatives simultaneously
A proactive, self-starting mindset with a strong bias toward action—especially in fast-paced, ambiguous, or resource-constrained environments