Lead the development and execution of the GTM strategy and processes for assigned categories
Contribute GTM insights to strategic planning exercises
Own the development of category budget allocation and tiering frameworks for product launches
Drive collaboration between Marketing and Sales teams
Manage the silos and politics between existing segments of the organization
Coordinate deployment of GTM resources as aligned with the GTM owner to priority launches
Own, drive, and manage end-to-end process with the Global Product & Pitch Deck
Ensure the regional Sales perspective is fully represented in Category “How to Win” strategies
Mentor leaders and collaborate with adjacent functions to embed GTM excellence across the organization

A bachelor's degree in business, marketing, or a related field is required with a master's degree preferred
10+ years of experience in GTM strategy, category management, or a related field
In depth international experience and a proven ability to work cross culturally
Proven track record of successful product launches and category excellence, P&L ownership and financial acumen a plus
Demonstrated understanding of developing product communication strategies, product user experience and persuasive marketing techniques to drive engagement with new or existing customers
Ability to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization’s direction in response to a changing environment

Competitive wellness benefits
401K Retirement Savings plan
Flexible work schedule with a culture encouraging work-life integration
Professional development opportunities through HARMAN University’s business and leadership academies and extensive course catalog
Tuition Reimbursement
Access to employee discounts on world-class HARMAN products (JBL, Harman/Kardon, etc.)
“Be Brilliant” employee recognition and rewards program
An inclusive and diverse work environment that fosters and encourages professional and personal development

Global Go to Market Category Director

Key skills