Structure the partner program from scratch (model, tiers, commission structure and governance);
Define partner entry, activation and progression criteria and build playbooks, processes and channel management rituals;
Prospect, negotiate and close strategic partnerships;
Develop a qualified pipeline of partners with revenue-generating potential;
Define and monitor key channel metrics (revenue, activation, conversion, retention);
Identify risks, bottlenecks and expansion opportunities and ensure predictable channel-driven revenue;
Develop and lead partner onboarding;
Create enablement tracks, materials and commercial playbooks;
Ensure partners are up to date on product, positioning and approach;
Manage the health of the partner base with a focus on engagement, performance and retention;
Act consultatively to improve partner performance;
Maximize revenue and customer LTV for customers originated via the channel;
Serve as the link between Yooga and its partners;
Ensure clarity of processes, goals and positioning;
Influence and engage partners even without formal hierarchical authority.

Partnerships and Channel Manager

Key skills