Director, Growth Content

Role Overview

• Shape how Airwallex communicates the value of its products to businesses around the world
• Own the end-to-end content strategy across all digital platforms
• Build a high-performing content engine that drives engagement and elevates Airwallex's brand
• Lead a team of content creators, editors, and strategists
• Partner closely with growth marketing, product marketing, sales, SEO, design, and regional marketing teams
• Integrate AI tools into content workflows to increase efficiency
• Establish and refine content production processes
• Ensure all content is on-brand and consistent in quality and style
• Define content marketing success metrics and analyze content performance
• Manage external design and content resources

Requirements

• A minimum of 10+ years of experience in content creation, marketing, or a related field
• Proven track record of developing and executing successful content strategies for tech products with a user-first approach
• Exceptional writing and editing skills
• Experience in coaching and team development
• Strong understanding of AI tools and technologies relevant to content marketing
• Familiarity with SEO best practices and content performance analytics tools
• Demonstrated ability to think strategically and creatively
• Ability to work in a fast-paced environment, managing multiple projects simultaneously without compromising quality

Benefits

• medical, dental, and vision insurance
• 401(k) plan
• short-term and long-term disability
• basic life insurance
• well-being benefits
• 20 paid days of vacation
• 12 paid days of company holidays