Director, Marketing

Role Overview

• Maintain deep industry knowledge and monitor marketplace trends to identify growth opportunities; use research and data insights to shape strategy and plans that support business objectives.
• Build business cases and secure buy-in from internal and external stakeholders for complex marketing initiatives.
• Collaborate with internal partners to define strategic imperatives and align annual marketing goals, forecasts, priorities, timelines, resourcing, and budgets.
• Serve as a liaison with external partners, leading joint strategy sessions to align integrated acquisition and retention growth plans.
• Partner with the Digital Marketing Director on personalized, event-based CRM journeys, new tactics, tools and promotion plans that complement our traditional direct marketing approaches.
• Support the advancement of our data-driven marketing approach alongside the Data/Analytics Director and external partners by identifying opportunities for channel optimization, AI use cases, attribution, and buyer segmentation.
• Develop marketing plans that align to the business goals and drive future business growth, including those that address changing demographics, perceived product deficiencies, etc. to increase in-force participation.
• Create comprehensive marketing briefs with clear objectives, strategic direction and KPIs; partner with creative and production teams to develop compelling approaches, review materials for accuracy and strategic alignment, proactively monitor delivery risks (schedule/resource/budget), and assess performance results to recommend shifts and present insights to internal and external partners.

Requirements

• Bachelor’s degree and 10+ years developing D2C/direct marketing strategies across highly personalized data-driven direct mail, email, and digital channels
• Proven ability to use research and data to spot trends, identify opportunities, and translate insights into strategy and plans
• Proven ability to write strong briefs with clear direction and collaborate across teams to shape the creative approach and ensure materials align to strategy and budget
• Experience partnering with internal and external stakeholders to build business cases, secure buy-in, and lead joint strategy or working sessions
• Demonstrated ability to drive acquisition and retention outcomes, define lifecycle marketing approaches, optimize performance through test-and-learn, and manage to measurable KPIs
• Exceptional verbal and written communication skills; ability to build and maintain strong internal and external partnerships
• Strong organizational and time-management skills

Benefits

• Medical, dental, vision, life insurance, disability insurance
• Paid Time Off (PTO)
• 401(k) plan with company match (up to 4%)
• Company-funded pension plan
• Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.
• Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance.