Senior Manager, Lifecycle Strategy

Role Overview

• The Marketing Senior Manager will be a member of the Base Marketing Team leading horizontal lifecycle strategy to transform engagement.
• Reporting into the Director, this Senior Manager will be responsible for end-to-end lifecycle mapping, cohort strategy development, and base value creation strategy framework delivery and oversight.
• Spearhead end-to-end lifecycle mapping, orchestrate strategic optimization, and own continuous oversight to drive intentional customer-centric strategy.
• Build-out loyalty messaging framework to deliver unexpected value at unprompted, curated touchpoints to build base value.
• Lead Cohort Relationship Marketing strategy and orchestrate delivery with key Base Marketing workstream leaders.
• Drive personalization and segmentation.
• Own marketing test plans and results analysis to determine the effectiveness of new cohort lifecycle and investment strategies.
• Source and analyze data, qualitative and quantitative, to make strategic recommendations inclusive of estimated business impact.
• Develop clear and strategic briefs, targeting opportunities, and execution plans that align to our customer-first goals.
• Nurture a strong execution-focused mindset with the marketing and cross-functional teams to ensure that strategies are tied to loyalty, retention and revenue KPIs.
• Leverage partnerships to identify optimization and transformation opportunities, provide clear insights and strategies, and project manage delivery.
• Deliver marketing impact and business contribution readouts including initiative insights and data-anchored recommendations to optimize existing strategies and/or introduce new strategies.
• Requires the ability to package strategies and results into professional presentations for communication to peers, leadership, and executive levels of the organization.
• Represent Base Marketing strategy and action planning for new customer business experience to Marketing leaders and stakeholders.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Experience in Marketing, demonstrated through work in Base Marketing, CRM, or Customer Retention.
• Experience managing cross-functional teams across all levels of the organization; gaining alignment to support strategies and changes.
• Experience using data and analytics to inform and improve marketing strategies.
• Experience presenting marketing results and business impact.
• Demonstrated experience presenting recommendations for strategy improvements with strong justifying evidence to defend these recommendations to senior leadership.
• Experience in initiative and campaign orchestration and work with internal cross-functional teams and external agency partners.
• Experience with balancing multiple priorities to meet deadlines in a fast-paced environment.
• Experience with Google Suite.

Benefits

• medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
• matched 401(k) savings plan
• up to 8 company paid holidays per year
• up to 6 personal days per year
• paid parental leave
• adoption assistance
• tuition assistance