Develop and execute sales strategies to grow volume, market share, and profitability within the territory
Successful sale, distribution, and placement of all products in on-premise and off-premise accounts
Identify new business opportunities and build relationships with key decision-makers in existing and potential accounts
Conduct promotions in accounts on a regular basis and when required
Provide market feedback to the Spirits ASM on competitive activity, customer needs, and emerging trends
Organize and execute POS materials at all accounts, properly merchandising with permanent and paper POS
Handle customer inquiries in a timely and professional manner
Maintain a regular schedule of weekly appointments with accounts in assigned territory
Assist in the development and expansion of the entire Craft MA portfolio
Support general sales team to field and follow up on leads, consult on beverage programs, and be available for supplemental tasting appointments and product information
Execute specific programs and work with supplier brands, as assigned
Maintain accurate records of sales activity, account information, and performance metrics in company systems
Achieve or exceed individual monthly and quarterly sales targets and contribute to overall team objectives.

Minimum 2 years of sales experience in beverage industry, specifically with spirits and wine
BA/BS in Business Administration or related, preferred
WSET Spirits, Level 2 or willingness to achieve
Strong knowledge of spirits, cocktails, and the alcohol beverage market
Excellent communication, presentation, and interpersonal skills
Proven ability to build and maintain customer relationships
Self-motivated, organized, and able to manage a territory independently
Valid driver’s license and reliable transportation required

Spirits Sales Representative

Key skills