Lead the evaluation, selection, and implementation of the MarTech stack.
Collaborate with the SFDC Admin to design the data schema and lead-to-account mapping.
Manage the connective tissue between our marketing tools and Salesforce.
Define the logic for lead scoring, automated nurturing, and routing.
Partner with marketing to operationalize and optimize digital campaigns across channels (email, paid media, web, and events).
Establish the organization’s data standards and manage database hygiene, list segmentation strategies, and global privacy compliance (GDPR/CCPA).
Design the framework for measuring marketing ROI and define the attribution models.

You have a deep understanding of how B2B marketing systems work together.
Salesforce Fluency: While you are not the primary Admin, you are a "power user" who understands SFDC objects, campaign influence, and reporting capabilities.
You understand the core logic of marketing automation (triggers, webhooks, and synchronization) and can apply that logic to any platform we choose.
Strong understanding of digital marketing channels (paid media, email, web, SEO/SEM) and how they translate into pipeline.
Familiar with campaign tracking frameworks (UTMs, conversion tracking, pixel implementation) and funnel performance optimization.
You can bridge the gap between technical data and business strategy, turning raw metrics into executive-level insights.
Comfortable working with campaign metrics such as CAC, conversion rates, pipeline contribution, and ROI – connecting marketing activity directly to revenue outcomes.
You thrive in environments where you need to build the "first version" of everything and have the vision to ensure that version can scale.

Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed.
Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Systems Architect – Marketing Operations

Key skills