Responsible for performance marketing activities in the Italian market
Conception, management, and optimization of campaigns
Test and iterate different campaign types and channels to find the best multi-channel mix
Conduct performance analyses of campaigns and identify new growth opportunities
Perform keyword research and A/B testing to improve profitability and conversion rates
Responsible for budget planning, forecasting, and balancing near-term impact with the long-term roadmap

Extensive professional experience in performance marketing and SEA
Well-versed in conversion goals, offline conversion tracking, bid strategies, and campaign management
Technical know-how in Google Analytics 4, Google Ads Editor, Excel, and ideally Tableau
Experience with advertising platforms such as Google Ads, Bing Ads, and Meta Ads
Strong analytical mindset and advanced Excel skills to convert data into actionable insights
Strong communication skills in Italian; English and German are a plus

30 days of vacation plus additional days off on Christmas Eve and New Year's Eve
Health & mobility benefits with monthly subsidies for sports memberships
Work-Life portal, JobRad, Deutschland-Ticket subsidy, and Pluxee card
Various offers and training opportunities with e-learning formats
Incentivized employee referral program and other corporate benefits
Monthly after-work events, barista bar, massage offers, annual health week, and a "juice day" with fresh juices
24/7 kiosk, influenza vaccinations, free parking, and e-charging stations

Performance Marketing Manager – Italian Market

Key skills