Partner with sales and brand teams to define and deploy retailer-specific strategies that support topline growth and brand equity.
Prioritize accounts based on strategic importance, tiered support model, and digital opportunity.
Support planning cycles by aligning digital priorities to broader sales goals and category strategy.
Serve as the central contact for omnichannel strategy on national e-retailers (e.g., Cabela’s, Bass Pro, REI, Backcountry).
Work with BU sales teams to support key customer meetings with digital insights, content strategies, and promotional planning inputs.
Help define and reinforce our retail execution standards across the portfolio (content, promo, media).
Ensure product content is accurate, complete, and optimized for each retailer platform.
Partner with internal content and syndication teams to drive PDP execution and visibility improvements.
Track and analyze performance across the digital shelf to identify content, search, or conversion gaps.
Help coordinate omnichannel promotional programs. Including seasonal calendars, brand campaigns, and retailer media activation.
Review effectiveness of past promotions and collaborate on “pay for performance” models with sales leads.
Provide input on which accounts qualify for elevated support and why.
Performs other duties as assigned.

Typically requires a bachelor's degree in marketing, business or equivalent
Typically requires a minimum of 4-6 years of progressive eCommerce, omnichannel, or commercial strategy role supporting national e-retailers (ex: Bass Pro, Cabela's, Best Buy, Lowe's, Home Depot or Walmart).
Demonstrated experience working cross-functionally with sales, content, and digital teams.
Comfort operating in a matrix environment, influencing without owning the account directly.
Familiarity with retailer platforms (Bass Pro, REI, Lowe’s, Home Depot, etc.) and how to optimize for both online and in-store success.
Strong analytical skills, with the ability to turn retail and digital data into actionable strategy.
Experience with digital shelf optimization, content syndication tools (like Salsify), and retail media coordination is a plus — but this is not a digital marketing role.

Competitive base salary, with additional earning potential through participation in the annual discretionary cash profit sharing program, and eligibility for annual pay increases.
Find your work/life balance with generous paid time off and holiday benefits, health insurance and wellness plans.
Further your career with training opportunities including our tuition assistance program.
Plan for your future with our 401k with company match and deferred retirement contributions, Sons & Daughters Scholarship program, life and LTD insurance, and more.

Omnichannel Strategy Manager – eRetailers

Key skills