Sales Director – Online

Role Overview

• We are scaling from €80M to €500M+. That does not happen with administrators — it happens with doers.
• You will take full responsibility for our performance marketing: 5 teams, true P&L ownership, and the mandate to turn this area into a growth engine.
• You don't wait for instructions. You analyze, decide, execute — and course-correct quickly.
• You build and lead 5 high-performance teams: Meta, SEA, CRM, Marketplace and Onsite — providing both disciplinary and functional leadership, and you establish a culture of excellence.
• P&L responsibility for our Other Own Brand Shops (Primum, Müllers Naturhof, petsPremium) and the marketplace business — not just budget administration, but the freedom to invest capital where it delivers maximum ROI.
• You manage €8M+ in ad spend and scale it to €30M+ with clear CLV/CAC ratios, identifying and leveraging growth levers.
• Technical and strategic ownership for the entire Online Sales & Performance Marketing area.
• You identify and implement AI tools and automations to eliminate manual processes and double your teams' speed.
• You mobilize Brand, Tech and Product to achieve your growth targets and act as a peer-level sparring partner to our Brand Directors.

Requirements

• Several years of leadership experience in performance marketing with measurable results — not theory, but proven scaling.
• You make fast decisions using micro-learnings, work hypothesis-driven, and continually challenge assumptions — speed beats perfection.
• You see AI not as a gimmick but as a decisive competitive advantage (a force multiplier). You have experience deploying tech solutions for operational excellence.
• You address problems when they arise — not when they escalate. You do not shy away from difficult conversations, but always remain constructive.
• Numbers are your language. You detect anomalies in dashboards before others spot them.
• You have proven that you not only survive in complex organizations but leverage them to achieve your goals.
• You understand the connection between creative and performance — and can manage both. You win discussions with arguments and data, not politics.

Benefits

• Responsible, exciting and varied tasks with a lot of room for creativity in a dynamic company that lives flat hierarchies and an open, relaxed working atmosphere where everyone uses first names and informal communication.
• A friendly, open team of around 340 employees across Munich, Leipzig and Albourne (UK) with several lovely office dogs at our locations.
• Flexible working hours (trust-based), home-office options including a contribution to your home-office setup and the opportunity to work abroad for several months.
• 28 days of vacation plus the option to take up to 20 days of unpaid leave as well as special leave!
• Various internal and external development opportunities that you can choose independently according to your interests.
• Various employee discounts for people and pets!
• Regular team, company and family & friends events.
• Relax in our social area, equipped with a foosball table, or challenge your colleagues on our cozy sofa area to a Mario Kart battle (or another Nintendo Switch game)!
• A high-quality, fully equipped kitchen is available in our office where you can cook or bake great cakes!
• Coffee, hot chocolate, tea and other cold soft drinks such as water and juices, as well as fresh fruit, small snacks and a well-stocked candy drawer are provided free of charge.
• EGYM Wellpass membership: With our subsidized EGYM Wellpass membership you get access to thousands of sports and wellness facilities — including gyms, swimming pools, climbing halls, yoga and pilates studios and many other offers. This allows you to do something for your fitness and well-being flexibly and across Germany — exactly how it fits best into your daily life!
• Many more great benefits that we will be happy to present to you during the recruitment process!