Racing Marketing & Communication Manager – Racing Automotive Business
Italy
Full Time
1 hour ago
No Sponsorship
Key skills
Project ManagementCommunication
About this role
Role Overview
Translate advanced engineering work from racing programs into clear messages for multiple audiences (technical, educational, B2B, fans, next-generation talents).
Maximize the value of existing contracts with Ferrari, Ducati, NASCAR, etc., ensuring full activation of all marketing and communication rights.
Oversee the allocation and management of paddock passes, coordinate exclusive customer experiences, and liaise with trackside teams across global motorsport events.
Organize and attend events such as PMW Cologne, PRI Indianapolis, and emerging market fairs.
Create compelling digital content for LinkedIn, Instagram, and emerging platforms.
Develop and execute a combined MarCom strategy that uses Motorsport as a credibility platform.
Requirements
Bachelor’s or master’s degree in marketing, Communication, Business, or related fields.
Proven professional experience in Motorsport marketing/communication, sponsorship activation, or high-level events.
Strong understanding of Motorsport ecosystems, paddock dynamics, and tech-to-market storytelling.
Experience producing digital content for modern platforms.
Strong project management skills, analytical mindset, and ROI-driven approach.
Excellent command of English (spoken and written).
Prior experience working directly with OEMs, racing teams, or technical sponsors and Experience with UK, US and/or Chinese motorsport markets would be a plus.
Benefits
Travel availability required for global racing calendar