Create, manage, execute, and schedule social media posting across the project’s platforms
Pitch and create social-first content that ties to the project's print components
Provide metrics, trending reports, and packaging direction to project Editor
Write clean, engaging social copy, source images, and edit short-form videos for the project’s social channels
Collaborate closely with W’s art, photo, and video teams on social posts and stories
Create and edit Instagram Reels and TikTok videos
Attend and/or cover live events including red carpets, awards shows, premieres, store openings, and brand launches

5+ years of relevant editorial or social experience, ideally at a lifestyle publication or brand
Extensive knowledge of and experience with established and emerging social platforms
Meticulous attention to detail, especially regarding social tags, image crops, and fact-checking social copy
Proven experience in hitting key social metrics and a demonstrated ability to interpret data for audience engagement and growth
A willingness to attend and/or cover live events on behalf of the project (including nights, early mornings, and weekends as needed)
A strong knowledge of social analytics tools, including Google Analytics and Dash Hudson
A sharp sense for fashion and entertainment news, strong visual instincts, and a firm grasp of the competitive media landscape
Excellent editorial judgment, copywriting skills, and the ability to meet deadlines 100% of the time
A proactive, confident, collaborative, and communicative team player with lots of creative energy and a desire to thrive in a fast-paced media environment
A Bachelor’s degree

Social Media Manager

Key skills