Develop and execute comprehensive paid digital marketing strategies across Germany and key European markets (DACH, UK, France, Nordics, Southern Europe) to drive qualified new teams and revenue
Own acquisition targets, KPIs, and budget management, learning agenda strategies for paid channels including paid social (LinkedIn, Meta, YouTube), display, retargeting, emerging digital platforms and beyond
Continuously test, analyze, and optimize campaigns across the funnel—from awareness to conversion—using data-driven insights to improve CAC, LTV, and ROAS
Partner across marketing teams, product, and agencies to ensure campaigns are culturally relevant, locally optimized, and aligned with market-specific nuances across European countries
Work closely with web, creative, content, product marketing, marketing ops, product, and analytics teams to develop compelling campaigns that resonate with European audiences
Manage relationships with digital agencies, media partners, and technology vendors to maximize campaign effectiveness and efficiency
Stay ahead of industry trends, test new channels and tactics, and bring innovative approaches to paid acquisition in competitive European markets
Mentor and develop team members, foster a culture of testing and learning, and contribute to the overall growth marketing strategy

7+ years of experience in paid digital marketing, performance marketing, or growth marketing roles, preferably in B2B and B2C or technology companies
Deep expertise in German market: Native or business-fluent German language skills and demonstrated success running paid campaigns in Germany
European market knowledge: Experience managing campaigns across multiple European countries with understanding of regional differences, compliance requirements (GDPR), and cultural nuances
Channel mastery: Proven expertise in paid digital channels including paid social, programmatic, and emerging digital channels
Data-driven mindset: Strong analytical skills with experience using analytics platforms (Google Analytics, Tableau, Looker) and marketing attribution tools to drive decision-making
Strategic thinker: Ability to develop comprehensive strategies while also being hands-on with campaign execution and optimization
Product-led growth experience: Understanding of PLG motions and how paid marketing supports self-serve acquisition funnels
Budget management: Experience managing significant media budgets ($5M+ annually) with demonstrated ROI improvement
Leadership skills: Experience leading teams or projects, with strong collaboration and stakeholder management abilities
Degree or equivalent relevant experience required.

Senior Manager, Paid Digital Marketing

Key skills