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Associate Director, Product Marketing at Bumble Inc. | JobVerse
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Associate Director, Product Marketing
Bumble Inc.
Website
LinkedIn
Associate Director, Product Marketing
Austin, Texas, United States of America
Full Time
2 hours ago
$145,000 - $180,000 USD
No Visa Sponsorship
Apply Now
Key skills
Go
AI
CRM
Leadership
Communication
Collaboration
About this role
Role Overview
Own the go-to-market strategy for a major product area or category, from early concept through global rollout.
Partner with Product, Growth, Brand, and AI teams to define audience strategy, value propositions, and channel approach.
Build and operationalize scalable GTM frameworks that drive clarity, alignment, and measurable business impact.
Influence product roadmap and prioritization by identifying market opportunities, user needs, and performance insights.
Represent your product area in cross-functional planning forums, driving alignment and accountability across stakeholders.
Develop insight-led positioning and messaging that connects product capabilities to user needs and Bumble’s brand promise.
Translate complex features — including AI-driven and personalized experiences — into clear, compelling narratives.
Synthesize consumer insights, competitive intelligence, and performance data into actionable messaging strategies.
Lead message testing and iteration to ensure resonance across audiences, markets, and lifecycle stages.
Act as a strategic thought partner to senior marketing leadership on Bumble’s evolving product narrative.
Partner with Creative, CRM, Social, Brand, and Comms teams to bring product strategy to life through integrated campaigns.
Develop clear, focused creative briefs that align teams on objectives, audience, messaging, and success metrics.
Ensure consistency and quality across owned, earned, and paid channels, from in-product surfaces to global campaigns.
Champion simplification, clarity, and user education in all marketing outputs.
Drive strong collaboration and feedback loops to improve execution speed and effectiveness.
Define success metrics and measurement frameworks for product launches and campaigns.
Analyze adoption, engagement, and retention data to identify opportunities and inform strategy.
Present performance insights and recommendations to senior stakeholders, influencing future product and marketing decisions.
Continuously improve GTM processes, documentation, and ways of working to increase team effectiveness and clarity.
Requirements
8–12+ years of experience in Product Marketing or related roles.
Strong background in B2C mobile app marketing, ideally within consumer tech or marketplace platforms.
Proven experience owning end-to-end go-to-market strategy for complex product launches.
Experience working on or marketing AI-powered products, personalization systems, or recommendation engines.
Ability to translate complex product capabilities into clear, user-centric messaging and value propositions.
Experience managing global launches and localized strategies across multiple markets.
Highly analytical, with experience using data and experimentation to inform strategy and optimize performance.
Strong cross-functional leadership skills, with experience partnering across Tech, Product, Design, Data, Support, and Creative teams.
Excellent communication skills, with the ability to influence senior stakeholders and drive alignment.
Benefits
health insurance
flexible work arrangements
Apply Now
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