Associate Director, Product Marketing

Role Overview

• Own the go-to-market strategy for a major product area or category, from early concept through global rollout.
• Partner with Product, Growth, Brand, and AI teams to define audience strategy, value propositions, and channel approach.
• Build and operationalize scalable GTM frameworks that drive clarity, alignment, and measurable business impact.
• Influence product roadmap and prioritization by identifying market opportunities, user needs, and performance insights.
• Represent your product area in cross-functional planning forums, driving alignment and accountability across stakeholders.
• Develop insight-led positioning and messaging that connects product capabilities to user needs and Bumble’s brand promise.
• Translate complex features — including AI-driven and personalized experiences — into clear, compelling narratives.
• Synthesize consumer insights, competitive intelligence, and performance data into actionable messaging strategies.
• Lead message testing and iteration to ensure resonance across audiences, markets, and lifecycle stages.
• Act as a strategic thought partner to senior marketing leadership on Bumble’s evolving product narrative.
• Partner with Creative, CRM, Social, Brand, and Comms teams to bring product strategy to life through integrated campaigns.
• Develop clear, focused creative briefs that align teams on objectives, audience, messaging, and success metrics.
• Ensure consistency and quality across owned, earned, and paid channels, from in-product surfaces to global campaigns.
• Champion simplification, clarity, and user education in all marketing outputs.
• Drive strong collaboration and feedback loops to improve execution speed and effectiveness.
• Define success metrics and measurement frameworks for product launches and campaigns.
• Analyze adoption, engagement, and retention data to identify opportunities and inform strategy.
• Present performance insights and recommendations to senior stakeholders, influencing future product and marketing decisions.
• Continuously improve GTM processes, documentation, and ways of working to increase team effectiveness and clarity.

Requirements

• 8–12+ years of experience in Product Marketing or related roles.
• Strong background in B2C mobile app marketing, ideally within consumer tech or marketplace platforms.
• Proven experience owning end-to-end go-to-market strategy for complex product launches.
• Experience working on or marketing AI-powered products, personalization systems, or recommendation engines.
• Ability to translate complex product capabilities into clear, user-centric messaging and value propositions.
• Experience managing global launches and localized strategies across multiple markets.
• Highly analytical, with experience using data and experimentation to inform strategy and optimize performance.
• Strong cross-functional leadership skills, with experience partnering across Tech, Product, Design, Data, Support, and Creative teams.
• Excellent communication skills, with the ability to influence senior stakeholders and drive alignment.

Benefits

• health insurance
• flexible work arrangements