Perform the underlying data analysis for Nielsen’s flagship reports and help repurpose these insights into micro-narratives for social media, podcasts, and demand gen workstreams
Proactively identify cultural trends and test their impact within Nielsen’s datasets to mine for timely data points that can fuel social media posts
Analyze and package bespoke data insights for client roadshows, ensuring 100% accuracy and strategic relevance for our valued partners
Act as the primary guardian of data quality, executing the quality check protocol for all external reports and insights
Utilize and help develop AI-driven tools to automate repetitive calculations, contributing to the department's goal of reducing data analysis time by 20%
Build and maintain performance dashboards in Looker or Tableau that provide real-time visibility for Brand, Lifecycle, and Product Marketing teams
Support the Go-To-Market (GTM) strategy for Ad Intel, Streaming, and Creator solutions by providing the market-priming research necessary to establish Nielsen as an intelligence leader.

2–4 years of experience in Data Analysis, Marketing Analytics, or Research, preferably within the Advertising or Media industry
Proficiency in Excel is required, knowledge of the Google suite of software is a major plus
Experience with more advanced data manipulation and visualization tools is also a bonus
Familiarity with Nielsen’s core datasets (e.g., National TV, Streaming, Ad Intel) and an interest in the evolving Creator Economy
A relentless focus on data integrity combined with the ability to translate complex charts into clear, actionable business narratives for a variety of audiences
Eager to achieve certification in new core skills, including prompt engineering and advanced data storytelling techniques.

Senior Marketing Specialist

Key skills