Owning and executing the US events calendar, from planning through to delivery and follow-up
Designing and activating high-impact event experiences including booths, hosted dinners, and roundtables
Working closely with Sales to drive pre-event outreach and post-event follow-up
Managing logistics, vendors, budgets, and timelines to ensure flawless execution
Capturing and activating content from events, including customer stories and social proof
Running customer-facing sessions, meetings, and activations at events and in smaller formats
Partnering with customers to amplify advocacy through events and campaigns
Supporting commercial teams in prospective customer meetings through tailored activations and experiences
Tracking performance, pipeline impact, and ROI across all activities

Strong experience in planning and executing B2B events end-to-end
Proven ability to drive pipeline and measurable results from marketing activities
Experience working with account-based marketing (ABM) or targeted campaigns
Ability to manage multiple projects simultaneously with strong attention to detail
Confidence working closely with commercial teams and aligning on revenue goals
Ability to interpret business priorities and translate them into impactful activations
Comfort working with diverse stakeholders across functions and seniority
Experience managing vendors, budgets, and timelines effectively
Experience in SaaS, HR tech, L&D, or related industries is a strong plus

Event and Market Activation Lead

Key skills