Freelance Senior Analyst

Role Overview

• Develop and implement measurement frameworks for social media campaigns, defining KPIs and success metrics
• Demonstrate a clear understanding between an observation or fact and an insight
• Monitor and analyze social media performance, using data to identify trends, patterns, and areas for optimization
• Build structured, "client-ready" presentations that detail the analysis, decision-making process, and outcomes leading to high-level strategic recommendations
• Stay up-to-date on social media trends, algorithms, and best practices
• Identify emerging trends from diverse creative angles and speak fluently about broad social shifts in real-time
• Speak about broad social media and cultural trends in an off-the-cuff conversation
• Actively mentor and improve the technical and analytical capabilities of junior analysts over time, fostering a culture of excellence
• Interpret complex data sets to inform business decisions
• Identify patterns and trends, and generate actionable insights to optimize marketing and advertising strategies
• Act as the respected first point of contact for the I&M department, building trust through reliable delivery and inspiring communication
• Collaborate deeply with Strategy teams to develop research plans that uncover target audience behaviors and untapped category opportunities
• Create detailed reports and visualizations that communicate key findings to stakeholders
• Consistently leverage AI within Google Workspace and use NotebookLM to analyze comprehensive research data, pinpointing strategic opportunities within social listening reports
• Proactively propose new ways to infuse AI-driven insights into the R&I process and assist in the development of bespoke AI persona agents for audience testing

Requirements

• 4+ years of experience in social media analytics or a similar role
• Bachelor's degree in Marketing, Communications, Statistics, or a related field
• Strong proficiency in social media analytics tools (e.g., Brandwatch, Sprinklr, Hootsuite, Google Analytics)
• Expertise in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights
• Strong communication and presentation skills with the ability to explain technical concepts to non-technical audiences
• A strong command of data analytics and content performance metrics
• Fluent in English and Portuguese
• Effective communication and collaboration skills

Benefits

• At We Are Social, we celebrate diverse perspectives and experiences.
• We welcome unique voices and talents, especially those not traditionally embraced by advertising.
• Discover more about our culture and our work.