Senior Integrated Marketing Manager, BFF

Role Overview

• Support the development and lead the execution of integrated marketing strategies that drive brand love, user growth, and engagement across paid, earned, owned, and influencer channels.
• Lead go-to-market brand partnerships for BFF from concept through execution, identifying the right collaborators, and bringing ideas to life in a way that feels authentic to our community and true to BFF’s voice.
• Collaborate cross-functionally with Creative, PR, Growth, Community and the BFF marketing team to build campaigns that are cohesive, insight-driven, and designed to deliver meaningful business impact.
• Own and evolve our talent and influencer strategy — working with agency partners to identify, brief, and manage creators and talent who reflect our values and genuinely resonate with our audience.
• Manage agency relationships and external partners to ensure a high standard of creative quality and seamless execution across every touchpoint.
• Translate audience insights into actionable plans, leveraging consumer research, cultural trends, and performance data to inform BFF’s growth strategy and campaign execution
• continuously optimizing campaigns to ensure they are relevant, effective and impactful.
• Track, analyze, and report on campaign performance, using data-driven insights to inform future initiatives and enhance ROI, sharing learnings with the broader team to inform ongoing strategy.
• Champion innovation
• Identify opportunities to innovate and show up in culture in meaningful ways, helping keep BFF fresh, differentiated, and at the center of conversation.

Requirements

• Bachelor’s degree in a related field required. MBA or Masters are a plus
• 8+ years of experience in marketing with deep knowledge of consumer branding
• Digital and social media marketing experience
• Experience using data and metrics to measure impact and pivot accordingly
• Proven experience managing and executing 360 integrated consumer campaigns
• Deep understanding of Gen Z culture, trends, and the cultural zeitgeist to inform campaigns that resonate authentically
• Creative problem-solving skills and a solutions-focused mindset
• Able to work to tight deadlines, adjust to changes in priorities, and balance short term needs. with long term strategic initiatives
• Solid understanding of the media landscape, channels and measurement
• Strong analytical skills to determine campaign success and market performance

Benefits

• Equal opportunity employer
• Reasonable accommodations available during application process
• Support for diverse applicant backgrounds