Senior Manager, Demand Generation – Performance Marketing

Role Overview

• Own hands-on strategy and execution of paid social (LinkedIn), paid search and paid media campaigns across Google Ads, Microsoft/Bing Ads, display networks, Capterra and Reddit
• Manage keyword strategy, bidding, budgets, ad copy, and audience targeting to drive efficient acquisition
• Continuously test and optimize ads, landing pages, and audiences to improve CPA, conversion rates
• Ensure paid search and SEO work together by aligning keyword strategies, SERP coverage, messaging, and landing pages
• Use search and performance data to identify content gaps, growth opportunities, and emerging demand
• Own the website as a demand engine, including conversion optimization, content strategy, and user experience
• Partner with content and SEO agency to grow organic traffic, engagement, and conversions
• Collaborate on landing page strategy, testing frameworks, and UX improvements
• Run A/B tests on ads, landing pages, and offers to improve conversion efficiency and lead quality
• Demonstrate full-funnel marketing expertise, from driving top-of-funnel awareness to converting traffic into MQLs and sales opportunities
• Align channel strategy, messaging, and offers to buyer intent at each stage
• Optimize campaigns for downstream lead quality and revenue impact
• Develop and execute journeys by practice area, audience segment, and stage
• Own performance reporting and attribution across channels
• Analyze funnel performance, identify drop-offs, and recommend and implement optimizations based on event-level data
• Clearly communicate insights, performance trends, and recommendations to stakeholders

Requirements

• 7+ years of experience in performance marketing, with hands-on ownership of paid media, search, and full-funnel acquisition programs
• Proven hands-on (“hands to keyboard”) experience managing paid search and paid media campaigns
• Strong experience with Google Ads and Microsoft/Bing Ads
• Experience running display and community-based paid media, including Reddit
• Strong understanding of full-funnel performance marketing, including lead generation and revenue impact
• Strong knowledge of attribution models, event-based tracking, and measurement frameworks
• Knowledge of SEO and how organic and paid strategies complement each other
• Strong analytical skills with experience interpreting performance data and funnel metrics
• Experience building & executing digital persona or lifecycle marketing journeys
• Comfortable owning budgets and optimizing for ROI
• Hubspot knowledge

Benefits

• Offers Equity
• Offers Bonus