Identify and define customer personas to improve targeting, messaging, and campaign segmentation.
Monitor, analyze, and report on campaign performance using KPIs such as CPL (cost per lead), ROAS, and conversion rate.
Collaborate with internal teams (e.g., content creators, web developers, patient coordinators) to ensure brand consistency and lead nurturing.
Maintain compliance with GDPR and medical advertising regulations.
Conduct regular A/B testing and ongoing optimization to improve results over time.

Based in North America (Please only apply if you are based in North America)
Proven track record in generating leads in the healthcare, plastic surgery, or aesthetic medicine sectors.
In-depth knowledge of digital marketing, including paid search, paid social, SEO, landing page optimization, and analytics.
Experience with CRM systems and marketing automation tools (e.g., HubSpot, Active-campaign).
Strong analytical mindset with the ability to turn data into actionable insights.
Excellent English written and verbal communication skills.
Ability to work independently and proactively in a results-oriented environment.

Lead Generation Marketing Strategist

Key skills