Plan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram), with a focus on improving ROAS and lowering CPA
Build and iterate on Web2App funnels to convert web traffic into mobile app installs
Develop and test new acquisition funnels (e.g. skincare vertical) to expand our user base
Analyze campaign performance data, identify trends, and translate insights into actionable optimizations
Create and test ad creatives, copy, and landing pages in collaboration with the product team
Monitor and report on key growth KPIs (installs, retention, ROAS, CAC)
Stay up to date on platform changes, best practices, and emerging paid acquisition channels

1-3 years of hands-on experience in performance marketing, ideally in a mobile app or D2C environment
Strong experience running and optimizing Meta Ads campaigns (Facebook Ads Manager)
Familiarity with Web2App funnels, deep linking, and mobile attribution tools (e.g. Adjust, AppsFlyer, or similar)
Analytical mindset with the ability to interpret data and make decisions based on KPIs
Experience with A/B testing of creatives, audiences, and landing pages
Self-starter who thrives in a fast-paced, lean startup environment
Fluent in English; German is a plus
Based in or near Munich, or willing to work in a hybrid setup

Flexible part-time schedule that fits around your life
Hybrid work setup with a Munich-based office
Direct impact on the growth of a product used by thousands of health-conscious consumers
Work closely with the founder in a small, entrepreneurial team
Freedom to experiment, learn, and shape the marketing strategy from the ground up
Access to cutting-edge AI tools and an innovative tech environment

Performance Marketing Manager – Teilzeit

Key skills