Email & SMS Marketing Manager - Nationwide Ecommerce

The Pond Guy is the leading manufacturer and distributor of pond, lake, and water garden products, and they are seeking an Email & SMS Marketing Manager to own and scale their email and SMS programs for direct-to-consumer eCommerce. The role focuses on driving revenue growth, retention, and customer engagement through strategic management of campaigns and lifecycle flows.

Responsibilities:

• Own and optimize the full email and SMS lifecycle to drive revenue, customer engagement, and retention
• Manage and maintain customer data within Klaviyo, ensuring accurate audience segmentation, list hygiene, and CRM best practices to enhance targeting and personalization
• Implement strategies to grow email and SMS subscriber lists while maintaining quality and compliance
• Analyze email and SMS campaign performance, including open rates, CTRs, conversion rates, and revenue impact, while providing regular reporting with insights and recommendations
• Optimize email/SMS templates for deliverability, engagement, and conversion using A/B testing and personalization strategies
• Work closely with content, design, and product teams to ensure consistent messaging and brand voice
• Create automated workflows, behavior-based messaging sequences, and winback campaigns to enhance customer retention
• Manage the organic social content calendar in alignment with email campaigns, overseeing daily posting, engagement, and scheduling to maintain cohesive cross-channel messaging
• Stay up to date with industry trends, updates to the email service provider (Klaviyo), and best practices to enhance the effectiveness of campaigns
• Develop, document, and implement best practices for email and SMS marketing to ensure consistent execution across the team

Requirements:

• 4+ years of experience in email and SMS marketing, with a strong focus on strategy, automation, and analytics
• Experience working with D2C Ecommerce brands is required
• Expert-level proficiency in Klaviyo or similar email service provider platform, including flows, segmentation, reporting, and integrations
• Strong analytical skills with the ability to interpret data, identify trends, and optimize campaigns for performance
• Experience with A/B testing, deliverability best practices, and email/SMS compliance regulations for email and SMS
• Strong project management skills utilizing work management software (such as Asana)
• Excellent written and verbal communication skills, with attention to detail
• Basic HTML and CSS knowledge for email formatting is a plus