Senior Marketing Analyst

Role Overview

• Analyze digital marketing performance across multiple channels, such as Paid Search, Paid Social, Affiliate, and Programmatic.
• Conduct deep-dive, ad-hoc analyses to evaluate paid media effectiveness and identify performance drivers.
• Translate insights from Marketing-mix modeling and multi-touch attribution models into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.
• Implement Google Analytics and integrate business performance metrics on key new websites to provide a holistic view of channel performance.
• Maintain data visualization dashboards and reports that track key metrics and KPIs.
• Streamline reporting processes to surface real-time insights that improve channel performance.
• Drive day-to-day analysis of performance marketing campaigns (e.g., CPA) to ensure ROI and lead quality.
• Conduct research on industry trends, carrier appetites, and competitor strategies to inform messaging and product development.
• Translate complex data into actionable insights and executive presentations to guide business strategies.
• Oversee the quote/rating process for new and renewal business, ensuring all data is captured and reported, identifying trends and forecasting.
• Translate insights from various data sources into actionable strategies that improve ROI and guide budget reallocations.
• Work closely with marketing, product, and engineering teams to implement robust tracking and attribution mechanisms.
• Partner with finance and channel leads to forecast spend, guide investment decisions, and ensure budget alignment across channels.
• Manage key marketing platforms (e.g. Google Analytics) to ensure data integrity and process efficiency.
• Support campaign operations, including budget optimization and allocation.

Requirements

• Proven experience in marketing analytics and performance analysis , with hands-on ownership of insights across paid digital channels such as Paid Search, Paid Social, Affiliate, and Programmatic.
• Strong ability to conduct deep-dive and ad-hoc analyses to evaluate campaign effectiveness, identify performance drivers, and uncover opportunities for growth.
• Demonstrated experience translating outputs from marketing-mix modeling and/or multi-touch attribution into clear, actionable recommendations that inform ROI improvement and budget reallocation decisions, in partnership with data science and channel leaders.
• Hands-on expertise with Google Analytics , including implementation, ongoing management, and integration of marketing and business performance metrics to deliver a holistic view of channel performance.
• Experience owning and maintaining dashboards, reports, and data visualizations that track KPIs and surface timely, decision-ready insights for stakeholders.
• Strong cross-functional collaboration skills, with experience partnering closely with marketing, product, engineering, finance, and channel leads to align analytics with strategic and operational goals.
• Ability to operate with a high degree of analytical rigor and data integrity , ensuring accuracy, consistency, and reliability across marketing platforms and reporting processes.
• Clear, confident communicator who can influence decision-making by translating complex analyses into concise, compelling insights for senior stakeholders.

Benefits

• Competitive salary and bonus (based on personal & company performance)
• 401(k) with competitive company matching
• Comprehensive health insurance, vision, dental and FSA plans (medical, limited purpose, and dependent care)
• Company paid group term life, short
• term disability and long-term disability coverage
• 24 Paid time off days, 2 Hiscox Days, 10 paid holidays, and ability to purchase 5 PTO days
• Paid parental leave
• 4 week paid sabbatical after every 5 years of service
• Financial Adoption Assistance and Medical Travel Reimbursement Programs
• Annual reimbursement up to $600 for health club membership or fees associated with any fitness program
• Company paid subscription to Headspace to support employees’ mental health and wellbeing
• Recipient of 2024 Cigna’s Well-Being Award for having a best-in-class health and wellness program
• Dynamic, creative and values-driven culture
• Modern and open office spaces, complimentary drinks