Senior Manager, Marketing Technology

Role Overview

• Create and implement a comprehensive technology strategy, both short and long-term, that articulates a clear and compelling vision for our digital platforms, enhances the internal user experience, grows external user engagement, and modernizes our capabilities and in-house talent.
• Strategic planning & leadership
• Advance the maturity of marketing platforms and tools, including DAM, CMS, CDP, email marketing systems, and analytics tools to deliver on the strategic goals for Marketing IT & Crowdstrike.
• Cultivate and lead a collaborative relationship with other parts of IT organization to ensure proper exploration, implementation, development, and maintenance of supporting marketing technologies.
• Develop, track, and execute a product roadmap for evolving the marketing technology stack
• Build relationships with key stakeholders across the company to foster productive relationships, improve communication, and inform the development of systems and resources.
• Ensure consistent tracking, measurement, and reporting of campaign performance
• Lead and manage the marketing technology team, including web developers, business system analysts, system administrators and QA.
• Foster a collaborative and innovative team environment, promoting professional growth.
• Develop hands-on expertise in the systems and tools to manage the people and work with precision and expertise.
• Stay updated on emerging marketing technologies and trends, recommending new tools and platforms as necessary
• Lead RFP processes for selecting new marketing technologies and platforms
• Manage relationships with technology vendors, negotiating contracts and ensuring the company gets the best value

Requirements

• Bachelor’s degree in Computer Science, Computer Engineering, Electrical Engineering or related field or a combination of education and equivalent experience
• 10+ years of experience in marketing technology, digital marketing, or IT with a focus on marketing platforms and tools
• 5+ years of experience of managing, leading, mentoring & growing global technology team
• Working knowledge of Adobe Experience Cloud (AEM Site, AEM Assets, Analytics, Target, Launch, Multi Site Manager, CDP etc.)
• Knowledge of Adobe Creative Cloud and/or Adobe Document Cloud will be added plus
• Proven ability to lead cross-functional teams and manage projects from conception to completion
• Experience assessing value-effort-timelines tradeoff & make prioritization decisions
• Ability to manage multiple projects in a fast-paced environment
• Strong problem-solving skills with attention to details
• Proven track record of implementing new marketing technologies and achieving measurable business results
• Excellent communication skills, both written and verbal, with the ability to present technology concepts to non-technical stakeholders
• Strong understanding of SDLC methodologies (Agile, SCRUM)

Tech Stack

• AEM
• Cloud
• SDLC

Benefits

• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays for recharge
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
• Vibrant office culture with world class amenities
• Great Place to Work Certified™ across the globe