Identify high-leverage opportunities to drive net-new customer acquisition across segments and products.
Develop clear hypotheses grounded in customer insight, revenue potential, and market dynamics.
Launch, build, scale, and measure resource-intensive marketing programs, such as owned media (podcast, newsletter, research reports), event series, experiential initiatives, etc.
Create and pitch business cases to secure budget for new programs.
Be accountable for influenced pipeline and directly attributable revenue from your initiatives.
Define success metrics and build the measurement frameworks that tie investments to audience expansion and revenue influence.
Partner closely with Product Marketing to turn positioning, customer research, and market dynamics into compelling external narratives and programs.
Work with Growth Marketing to ensure programs reach and attract the target audiences.
Collaborate with Sales to ensure programs attract the right customers and support deal velocity.
Operate as the executional “tip of the spear” for Marketing acquisition engines, ensuring bandwidth for our department to deliver deep strategy and research.
Take ownership of your programs from ideation all the way through execution, scale, and maintenance.
Have a willingness to be a “face” of Pulley when appropriate or required.
Work independently as needed, but know when it’s the right time to mobilize and motivate internal teams.
Be comfortable taking calculated risks. Flag unknowns, model best-case/worse-case scenarios, and commit.
Bring structure that facilitates scale as your programs deliver.
Requirements
6-8+ years of experience in B2B SaaS marketing. Background as an External Product Marketer or Integrated Marketer is ideal.
Proven experience conceiving, launching and scaling large, external-facing marketing programs.
Demonstrated ownership of influenced pipeline and/or directly attributable revenue.
Experience building in high-growth environments (Series A-D or similar).
Experience working in cross-functional environments with Product, Sales, and Growth.
Benefits
Competitive salary and equity
Medical, Dental, and Vision insurance
Unlimited PTO + Winter holiday break
Parental leave
Generous stipends for WFH, learning, wellness, and AI tools