Lead Growth Product Marketing Manager

Role Overview

• Identify high-leverage opportunities to drive net-new customer acquisition across segments and products.
• Develop clear hypotheses grounded in customer insight, revenue potential, and market dynamics.
• Launch, build, scale, and measure resource-intensive marketing programs, such as owned media (podcast, newsletter, research reports), event series, experiential initiatives, etc.
• Create and pitch business cases to secure budget for new programs.
• Be accountable for influenced pipeline and directly attributable revenue from your initiatives.
• Define success metrics and build the measurement frameworks that tie investments to audience expansion and revenue influence.
• Partner closely with Product Marketing to turn positioning, customer research, and market dynamics into compelling external narratives and programs.
• Work with Growth Marketing to ensure programs reach and attract the target audiences.
• Collaborate with Sales to ensure programs attract the right customers and support deal velocity.
• Operate as the executional “tip of the spear” for Marketing acquisition engines, ensuring bandwidth for our department to deliver deep strategy and research.
• Take ownership of your programs from ideation all the way through execution, scale, and maintenance.
• Have a willingness to be a “face” of Pulley when appropriate or required.
• Work independently as needed, but know when it’s the right time to mobilize and motivate internal teams.
• Be comfortable taking calculated risks. Flag unknowns, model best-case/worse-case scenarios, and commit.
• Bring structure that facilitates scale as your programs deliver.

Requirements

• 6-8+ years of experience in B2B SaaS marketing. Background as an External Product Marketer or Integrated Marketer is ideal.
• Proven experience conceiving, launching and scaling large, external-facing marketing programs.
• Demonstrated ownership of influenced pipeline and/or directly attributable revenue.
• Experience building in high-growth environments (Series A-D or similar).
• Experience working in cross-functional environments with Product, Sales, and Growth.

Benefits

• Competitive salary and equity
• Medical, Dental, and Vision insurance
• Unlimited PTO + Winter holiday break
• Parental leave
• Generous stipends for WFH, learning, wellness, and AI tools
• 401(k) match (US) / Pension match (Canada)