Key skills
Project ManagementSales
About this role
Role Overview
- Shape the strategic direction for targeted ABM-style multi-channel campaigns
- Guide targeted, one-to-few and one-to-one marketing strategy
- Drive engagement of strategic enterprise accounts
- Own key events within your market segments
- Collaborate with partners and execute co-marketing initiatives
- Build external social proof and owned content channels
- Test and optimize performance across channels
- Partner closely with sales and SDR teams
- Monitor, track, and report on campaign success metrics
Requirements
- 5+ years of B2B marketing experience
- Strong omnichannel experience
- Deep understanding of integrated and targeted ABM-style marketing campaign strategies
- Demonstrated track record of success driving demand with large enterprise accounts
- Passion for testing new channels and optimizing based on data
- Strong project management capabilities for complex multi-channel programs
Benefits
- Flexible work from anywhere culture
- Flexible PTO
- Annual personal development budget
- Competitive compensation (including stock options)
- Incredible, affordable benefits
- Small group events like trivia night, cooking classes, and book clubs
- Virtual coffees and weekly team updates