Key skills
SaaSSalesforceCRMLeadershipStakeholder ManagementBudgetingCommunicationPresentation SkillsSales
About this role
Role Overview
- Drive regional demand generation, pipeline growth, and revenue through high-impact field marketing programs
- Own end-to-end execution of field programs — from industry events and executive engagements to integrated campaigns
- Partner closely with sales leadership on territory plans, account engagement, and pipeline acceleration
- Plan and execute integrated programs including events, roadshows, executive roundtables, webinars, and account-based initiatives
- Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and follow-up
- Drive demand generation through targeted campaigns and high-impact experiences
- Collaborate with partner marketing on joint events and co-marketing initiatives
- Work cross-functionally with digital, content, and product marketing to ensure aligned messaging and execution
- Analyze program performance and pipeline impact; report on ROI and optimize accordingly
- Manage budgets and external vendors to maximize program effectiveness
Requirements
- Bachelors degree in marketing, communications or related field
- 7+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment
- Proven experience driving pipeline and revenue through field and account-based marketing programs
- Strong alignment and partnership experience with enterprise sales teams and sales leadership
- Demonstrated success managing complex, multi-channel field programs across regions or territories
- Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
- Strong analytical mindset with the ability to measure, report, and optimize marketing impact
- Excellent communication, stakeholder management, and presentation skills
- Ability to thrive in a fast-paced, high-growth environment
- Travel is a requirement in this role, approximately 15-25%
Benefits
- Join an ever-growing, market disrupting, global company
- Fast-paced, collaborative, and creative environment
- Endless internal career opportunities across multiple roles, disciplines, domains, and locations