Execute the Growth and Demand Engine: Deploy and manage cross-channel go-to-market tactics
including, but not limited to email, website forms, and lead capture flows
designed to engage and convert prospects.
Campaign implementation: Partner with Brand, Product Marketing and Sales to launch marketing campaigns, ensuring all assets and tracking are live and functional.
Lifecycle and Engagement Support: Execute established programs that drive adoption and engagement for application providers across their lifecycle.
Operational Management: Maintain the “always-on” marketing automation flows and collaborate with Marketing and Business Operations to manage platform operation.
Data Reporting and Analysis: Maintain clear visibility on business impact by extracting insights from growth metrics and reporting on program performance.
Cross-Functional Coordination: Serve as the tactical point of contact for Sales, Customer Success and Marketing teams to keep projects on schedule and accelerate motion.

3+ years experience in B2B SaaS (edtech experience preferred)
Proven track record supporting lead generation, user activation, engagement and retention programs.
Hands-on experience with marketing automation (e.g. Braze) and familiarity with Salesforce
Strong communication skills and ability to coordinate across diverse teams and functions
Detail-oriented, organized, and comfortable managing multiple projects at the same time.
Natural storyteller with ability to translate technical or complex ideas into clear, engaging stories for the application provider audience, and skilled at email writing (acquisition emails, nurture emails and/or event follow-up emails)

Growth Marketing Specialist

Key skills