Senior Market Manager – Wireline Proactive Base Offer Strategy
Canada
Full Time
3 weeks ago
$86,000 - $136,000 CAD
Visa Sponsorship
Key skills
TableauDomoCommunication
About this role
Role Overview
This exciting role is at the very center of our Wireline business supporting one of our most important business outcomes
improving customer churn and retention through strategic proactive offer optimization across our Wireline products.
Responsible for reporting on the revenue impacts of all base transactions, renewals and churn.
Own the development and execution of upsell and renewal pricing logic across all Wireline products.
Establish the offer frameworks that maximize customer lifetime value for these while achieving our upsell and renewal KPIs.
Lead cross-functional teams from across the organization to implement offer initiatives at scale.
Deliver industry-leading retention outcomes for our Wireline portfolios built on the foundation of intelligent, data-driven offer strategies and our "Customer's First" promise.
Develop proactive upsell & renewal offer logic across all Wireline lifecycles, ensuring the right offer strategy for every customer segment and stage of their journey within these portfolios.
Identify and manage offer related systems enhancements for Wireline needed to drive scale and improve outcomes.
Develop annual, quarterly, monthly and weekly forecasting for the proactive Wireline portfolios to support business planning, resource allocation, and performance tracking.
Requirements
7+ years progressive experience in marketing or business management positions
Knowledge of the Google suite of applications, notably Slides and Sheets
Knowledge of data and insights tools like Tableau and Domo are an asset
Experience in telecommunications (mobility and/or home services)
A business undergraduate degree in Marketing or communication
English verbal and written is required for this opportunity.
Tech Stack
Tableau
Benefits
Comprehensive total rewards package highlighting competitive salary and bonus structures
Minimum 3 weeks of vacation
Flexible benefits plan to meet the needs of you and your family
Flexibility to work in-office, virtually or a combination of both
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills