Senior Manager – Data Strategy

Role Overview

• The Senior Manager of Data Strategy will collect, interpret, and synthesize data to uncover property, category, audience, and cultural insights that best position TKO and its properties – including UFC, WWE, and PBR – as partnership powerhouses.
• This individual will be Global Partnerships point person for collaboration with TKO Analytics team and third-party research vendors, extracting the most value from all resources.
• The Senior Manager of Data Strategy will sit within the Marketing Solutions team, leveraging data and insights to support the initial pitch and contracting of partnerships, as well as measuring the delivery and success of active partnerships to support renewals.
• Collaborate with internal TKO Analytics team to understand viewership measurement from media rights holders and syndicated sources across TKO properties; establish clear guidelines and timelines for viewership data deployment within Global Partnerships.
• Work with internal Revenue Strategy and Product Development teams to centralize metrics and create accessible dashboards for Global Partnerships team.
• Liaise with third-party partnership study vendors to establish benchmarks and analyze data on an asset and property level.
• Explore and become point person for full breadth of syndicated research tools, custom studies, and outside sources available to support Global Partnerships.
• Craft insights-driven narratives to validate partnership outreach collateral and proposals; participate in pitch calls to help present narratives.

Requirements

• Minimum of 5 to 7 years of related experience, preferably at a research company, sport league or team, media company, media/creative agency, or the marketing organization of a brand
• Bachelor’s Degree required
• High degree of literacy in the methodologies of syndicated sources (e.g. Nielsen, YouGov, MRI), custom survey data (e.g. Fluency, Wakefield, IPSOS), and social listening data (Zoomph, Sprinklr, Meltwater), as well as industry trend monitoring
• Ability to analyze, interpret, and collate data from different sources into a cohesive story
• Experience in building centralized, automated resources (i.e. dashboards) to service a multi-faceted organization
• Ability to recognize gaps in research/insights related to partnerships and recommend solutions or new tools to service the team
• Ability to construct sides/presentations with clear narrative and compelling flow; experience building in PowerPoint, Google Slides, Keynote, and/or Canva
• Excellent communication skills, with the ability to articulate clearly in both writing and speech
• Demonstrated ability to stay organized and prioritize in an extremely fast-paced environment

Benefits

• health care
• retirement
• vacation and other paid time off
• growth and developmental opportunities