Act as the project manager for all CRM campaigns (email, SMS, loyalty), ensuring timelines are met and deliverables are completed on schedule.
Build and manage campaign workflows in project management tools (e.g., Asana).
Coordinate across teams (creative, analytics, dev, marketing) to ensure seamless campaign execution.
Proactively identify and unblock issues impacting campaign readiness.
Partner with CRM managers to translate campaign plans into actionable project timelines.
Manage the end-to-end process for CRM creative assets.
Assist in QA processes for email and SMS campaigns to ensure accuracy.
Partner with CRM and technical teams to flag and resolve issues pre-launch.
Identify opportunities to improve workflows, efficiency, and speed to market.
Support post-campaign learnings and documentation.

Bachelor’s Degree
Minimum 2-5 years’ experience in email marketing, CRM, digital or project management
Strong organizational and project management skills with high attention to detail
Experience managing multiple projects and deadlines in a fast-paced environment
Familiarity with CRM channels (email, SMS, loyalty) and campaign workflows
Experience with project management tools (e.g., Asana, Jira, Monday.com)
Strong communication skills with the ability to coordinate across multiple teams
Problem-solving mindset with a proactive approach to identifying and resolving blockers
Ability to quickly learn and understand business context and CRM program objectives

CRM Campaign Specialist

Key skills