Sales Director – Online

Role Overview

• You take overall responsibility for our Performance Marketing: five teams, true P&L ownership and the mandate to make this area a growth engine.
• You don’t wait for instructions. You analyze, decide, execute — and correct quickly.
• You build and lead five high-performance teams: Meta, SEA, CRM, Marketplace and Onsite — both line and functional leadership — and you establish a culture of excellence: you challenge and develop your team through targeted coaching and clear expectations so everyone grows beyond themselves.
• P&L responsibility for our Other Own Brand shops (Primum, Müllers Naturhof, petsPremium) and the marketplace business.
• You manage €8M+ ad spend and scale with clear CLV/CAC ratios to €30M+ while identifying growth levers.
• You are responsible for the performance channels of our focus brands: Wolfsblut, Wildes Land and Arden Grange, and you know how to turn brands into growth cases within their corporate identity (CI) and operationalize them.
• Technical and strategic ownership for the entire Online Sales & Performance Marketing area.

Requirements

• Several years of leadership experience in performance marketing with measurable results — not theory, but proven scaling.
• You make fast decisions using micro-learnings, work hypothesis-driven and continuously question assumptions — speed beats perfection.
• You don’t see AI as a gimmick but as a decisive competitive advantage (force multiplier). You have experience deploying tech solutions for operational excellence.
• You address issues when they arise — not when they escalate. You don’t shy away from difficult conversations but always remain constructive.
• Numbers are your language. You detect anomalies in dashboards before others do.
• You have proven you not only survive in complex organizations but leverage them to achieve your objectives.
• You understand the relationship between creative and performance — and can manage both. You win discussions with arguments and data, not politics.

Benefits

• Responsible, exciting and varied tasks with considerable freedom to shape your role in a dynamic company that embraces flat hierarchies and an open, informal working atmosphere where everyone is on a first-name basis.
• A friendly, open team of approx. 340 employees in Munich, Leipzig and Albourne (UK) with several lovely office dogs at our locations.
• Flexible working hours (based on trust-based working time), home office options including a contribution to your home office setup and the option to work from abroad for several months.
• 28 days of annual leave plus the possibility to take up to 20 days of unpaid leave and special leave.
• Various internal & external development opportunities that you can choose independently according to your interests.
• Various employee discounts – for people and pets!
• Regular team, company and family & friends events.
• Relax in our social area equipped with a foosball table, or challenge your colleagues on our comfortable sofa area to a Mario Kart battle (or another Nintendo Switch game)!
• A high-quality, fully equipped kitchen is available in our office where you can cook or bake! Coffee, hot chocolate, tea and other cold soft drinks like water and juices, as well as fresh fruit, small snacks and a well-stocked candy drawer are available free of charge.
• EGYM Wellpass membership: With our subsidized EGYM Wellpass membership you get access to thousands of sports and wellness facilities — including gyms, swimming pools, climbing centers, yoga and pilates studios and many more. This lets you take care of your fitness and wellbeing flexibly across Germany — in the way that best fits your routine!
• Many more great benefits that we will be happy to present to you during the recruitment process!