Partner Development Executive

Role Overview

• Responsible for the prospecting, recruitment, onboarding, and development of new partners into the Perform[cb] Engine.
• Research and identify potential partners across multiple sources including trade shows, industry forums, referral programs, existing partner networks, LinkedIn outreach, affiliate communities (e.g., STM, AffLIFT), partner directories, third-party SaaS platforms (e.g., Tune, HasOffers, Impact), Discord groups, Slack communities, and vertical-specific media buying forums.
• Coordinates with VP of Partner Development and Perform[cb] leadership to analyze sales pipelines and existing advertiser business in order to match recruitment efforts with real-time marketer demand.
• Conducts regular channel gap analyses to identify the most strategic and impactful partner growth opportunities.
• Works with Marketing, RevOps, and other internal resources to identify, attract, and engage top-tier partners.
• Manages the flow and optimization of organic partner sign-ups, fostering an active and profitable long tail of supply.
• Conducts recurring audits of the partner base to identify and cultivate high-potential long tail partners into high-value contributors.
• Partners closely with the Revenue Operations team to establish scalable tools and recurring processes for identifying, vetting, and sourcing new partners.
• Aligns recruitment priorities with Compliance to ensure that partner applications, vetting, and onboarding processes are secure and standardized.
• Collaborates with Growth and Sales teams to promote newly sourced channels and partners, including participation in high-value client pitches and development of positioning/messaging.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field (or equivalent work experience).
• Experience in affiliate marketing, partner management, or business development (2–5+ years depending on seniority).
• Strong understanding of performance marketing ecosystems, including networks, SaaS tracking platforms (e.g., Tune, HasOffers, Impact), and affiliate communities.
• Proven ability to source and attract partners through multiple channels (trade shows, LinkedIn, forums, SaaS platforms, communities, etc.).
• Experience building and managing a partner pipeline.
• Skilled at conducting gap analyses to identify high-value opportunities.
• Comfortable working with leadership to analyze pipelines and align with demand.
• Strong communication and negotiation skills for engaging new partners and fostering long-term relationships.
• Ability to identify and nurture high-potential partners into top contributors.
• Experience working closely with Marketing, Sales, RevOps, Compliance, and Research teams.
• Knowledge of partner onboarding best practices and compliance processes.
• Familiarity with optimizing organic sign-ups and managing a long tail of supply.
• Strong organizational skills, with the ability to manage multiple recruitment streams simultaneously.
• Familiarity with affiliate tracking platforms (e.g., Tune, HasOffers, Impact, Partnerize).
• Experience leveraging partner directories, referral systems, and SaaS marketplaces.
• Comfortable using CRM and pipeline management tools (Salesforce, HubSpot, or similar).
• Proficiency in Excel/Google Sheets for tracking, auditing, and analyzing partner performance.