Key skills
Remote Work
About this role
Role Overview
- Central point of contact for brand identity and product positioning
- Develop and maintain a consistent messaging framework
- Consolidate input from various stakeholders
- Collaborate with designers on strategic alignment
- Work closely with the Communications team to ensure consistent wording
- Design market surveys and share learnings to optimize market presence
Requirements
- Several years of proven professional experience in brand strategy or brand management
- Expertise in healthcare or digital health
- Experience engaging the target audience of physicians and dentists
- Translate complex market conditions into simple, compelling messages
- Independent, structured working style
- High degree of self-organization
- Fluent German at C1 level
Benefits
- Tax-free shopping card
- Company bike leasing
- Health courses (e.g., yoga, back training, and mental health)
- Flexible working hours
- Home office / remote work