Build the growth engine that gets thousands more people drinking differently every day.
You’ll work across the business to turn insight into action — helping ensure all our growth levers work together and scale effectively.
You’ll partner closely with our Paid Social Manager, Retention + CRO Lead, Creative Strategist and the wider team to build a growth engine that’s thoughtful, insight-led and built for long-term growth.
Design and manage Mother Root’s entire growth system.
Align Paid, CRO, Retention, Brand and Retail around a shared strategy and a consistent experimentation rhythm (we use Systm).
Turn deep customer and category understanding into action. Translate insight into clear hypotheses, briefs and experiments that directly shape creative, website, CRM and media performance.
Ensure channels work as one system rather than silos. Connect acquisition, conversion, onboarding, retention and retail into a joined-up journey so each lever amplifies the others.
Own how we measure and deploy capital. Build a simple, robust view of incrementality and contribution so we can prioritise confidently and scale what truly drives profitable growth.
Codify how Mother Root grows — creating repeatable processes, playbooks and feedback loops that make performance predictable and scalable across the UK and US.
Shape and lead the growth function, setting direction and standards across a small, high-calibre team.

Experienced in scaling DTC or consumer brands at a similar level (e.g £2m to £20m +)
A systems thinker who has built and scaled growth engines before and understands the economics behind sustainable growth.
Fluent in CAC, CVR, AOV, repurchase and marginal CAC economics alongside running growth analytics (MMM, contribution margin, incrementality)
Running experimentation programmes, and designing simple, effective measurement frameworks.
Strong at cross-functional leadership (creative, CRO, media, retail, ops)
Comfortable moving between strategy, insight and execution,
Curious, pragmatic and commercially sharp — excited by building something from the ground up.

Share Options Programme: Equivalent to 15% of salary from day one
Annual Leave: 25 days per year
Summer Hours: Early finish Fridays (June–August)
Work From Anywhere: Up to 2 weeks per year
Pension: 5% matched contribution
Cycle Scheme: Bike or Lime/Forest Pass
Personal Development: £300 annual allowance for approved training
Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts
Annual Team Trip: Gastronomical & wellbeing-focused team away trip
Parental Leave: Competitive maternity/paternity package
Lots of free Mother Root

Head of Growth

Key skills