Own and evolve the marketing technology stack — automation platforms, CRM integrations, analytics infrastructure — from the ground up
Build attribution models and closed-loop reporting so the team can answer "what's actually working" with confidence
Partner with growth, demand gen, and product teams to operationalize campaigns: lead routing, scoring, lifecycle automation, and nurture flows
Maintain data quality across the funnel — audit, clean, and structure the data that marketing decisions run on
Create dashboards and reporting cadences that give marketing leadership clear, trustworthy visibility into pipeline and performance
Support new marketing programs with operational infrastructure from day one, so the team can move fast without breaking things

You've owned a marketing automation platform end-to-end (HubSpot, Marketo, or equivalent) — setup, maintenance, integrations, the works
You have a strong analytical mindset and aren't afraid of messy data — you've diagnosed broken attribution models and fixed them
You've worked in a fast-moving B2B SaaS environment and know how to prioritize when everything feels urgent
You can work cross-functionally with growth, product, and sales without needing a detailed brief to get started
You're a builder — you don't wait for someone to hand you a playbook; you write it
Nice to Have: Experience at a developer tools company or in a product-led growth (PLG) motion
Comfort with SQL or experience working alongside data teams (dbt, Snowflake, Segment, etc.)
Familiarity with marketing attribution frameworks beyond last-touch
You once rebuilt the lead scoring model at 10pm because the old one was wrong — and you were right

Marketing Operations and Analytics Manager

Key skills