Own and build the end-to-end sales operations function across DTC and B2B channels
Manage and optimize core commercial systems, including HubSpot, Shopify, and Salesforce
Oversee DTC order flow, including ecommerce operations, payments, and customer order lifecycle
Partner closely with contract manufacturers to align demand planning, production, and fulfillment
Lead demand forecasting and inventory planning in coordination with manufacturing and finance
Manage shipping and fulfillment operations, ensuring a high-quality customer delivery experience
Support B2B sales efforts through quoting, invoicing, and deal desk operations
Build scalable processes for order management, revenue tracking, and reporting
Establish KPIs and dashboards to drive visibility into performance across channels
Identify and implement automation and tooling to improve efficiency and accuracy

8–15+ years of experience in sales operations, revenue operations, or related roles
Experience managing DTC ecommerce operations for physical products
ideally devices or hardware
Strong working knowledge of HubSpot, Shopify, and Salesforce
Experience working with contract manufacturers and/or supply chain and fulfillment partners
Proven ability to build systems and processes from the ground up in a high-growth environment
Strong analytical and operational mindset with attention to detail
Ability to operate both strategically and tactically in a fast-moving environment
Preferred: Experience in medical device, health tech, or premium consumer hardware
Preferred: Familiarity with subscription models, connected devices, or app-enabled products

VP of Sales Operations – Healthtech

Key skills