Vertical Marketing Lead, Workforce

Role Overview

• Define and execute a vertical marketing strategy for the Workforce GTM Pod.
• Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.
• Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.
• Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders.
• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.
• Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts.
• Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure.
• Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more.
• Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t.
• Act as the vertical marketing owner for your pod during planning cycles and QBRs.
• Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities.
• Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth.
• Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

Requirements

• 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, HR Tech, fraud, identity verification, or similar environments.
• Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives.
• Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.
• Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority.
• Analytical rigor and experience tying marketing programs to business outcomes.
• Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.

Benefits

• Offers Equity
• Offers Bonus