Develop and implement a global marketing strategy for the entire software and service portfolio within the pharma and biotech environment derived and integrated into an overall global Marketing function
Build a clear and differentiated solution and product narrative across all relevant target audiences and channels
Identify market opportunities through market, customer and competitive analyses, deriving strategic growth initiatives
Own go-to-market strategies and market launches of new releases, services and products
Develop value propositions, messaging frameworks and use-case-driven content
Collaborate closely with Product Management, Services and Sales to ensure effective portfolio positioning
Plan and manage international marketing campaigns for software and services to drive lead generation and accelerate pipeline growth in collaboration with central digital marketing team
Further develop data-driven marketing processes and marketing automation
Own performance-relevant KPIs such as pipeline contribution, conversion rates, CAC, and marketing investment efficiency
Ensure a consistent, customer-centric storyline across all touchpoints
Create compelling value propositions, product descriptions and thought-leadership content for a global audience
Advance the digital presence (website, SEO/SEM, social media, paid ads)
Develop global marketing and sales collaterals
Ensure efficient delivery and use of these materials across all target markets
Build and manage a professional sales-enablement framework, including training for new products and solutions
Lead, coach and develop the software marketing team
Establish clear roles, processes and KPIs in line with global function
Manage the marketing budget and allocate resources efficiently
Partner closely with Sales to achieve joint pipeline targets and strengthen sales enablement
Foster a collaborative, results-oriented working culture in cross-functional projects (Sales, Product Management, Communications, Services)
Provide regular reporting to executive leadership on marketing performance, market developments and competitive landscapes
Requirements
Degree in Marketing, Business Administration or a comparable field
Several years of experience in senior marketing roles, ideally in the pharma, biotech or life sciences environment
Proven expertise in go-to-market, product marketing, demand generation and complex B2B buyer journeys
Experience with data-driven marketing and modern marketing tools and automation systems
Strong KPI and performance orientation
Experience collaborating with international, cross-functional teams