Head of Global Marketing

Role Overview

• Develop and implement a global marketing strategy for the entire software and service portfolio within the pharma and biotech environment derived and integrated into an overall global Marketing function
• Build a clear and differentiated solution and product narrative across all relevant target audiences and channels
• Identify market opportunities through market, customer and competitive analyses, deriving strategic growth initiatives
• Own go-to-market strategies and market launches of new releases, services and products
• Develop value propositions, messaging frameworks and use-case-driven content
• Collaborate closely with Product Management, Services and Sales to ensure effective portfolio positioning
• Plan and manage international marketing campaigns for software and services to drive lead generation and accelerate pipeline growth in collaboration with central digital marketing team
• Further develop data-driven marketing processes and marketing automation
• Own performance-relevant KPIs such as pipeline contribution, conversion rates, CAC, and marketing investment efficiency
• Ensure a consistent, customer-centric storyline across all touchpoints
• Create compelling value propositions, product descriptions and thought-leadership content for a global audience
• Advance the digital presence (website, SEO/SEM, social media, paid ads)
• Develop global marketing and sales collaterals
• Ensure efficient delivery and use of these materials across all target markets
• Build and manage a professional sales-enablement framework, including training for new products and solutions
• Lead, coach and develop the software marketing team
• Establish clear roles, processes and KPIs in line with global function
• Manage the marketing budget and allocate resources efficiently
• Partner closely with Sales to achieve joint pipeline targets and strengthen sales enablement
• Foster a collaborative, results-oriented working culture in cross-functional projects (Sales, Product Management, Communications, Services)
• Provide regular reporting to executive leadership on marketing performance, market developments and competitive landscapes

Requirements

• Degree in Marketing, Business Administration or a comparable field
• Several years of experience in senior marketing roles, ideally in the pharma, biotech or life sciences environment
• Proven expertise in go-to-market, product marketing, demand generation and complex B2B buyer journeys
• Experience with data-driven marketing and modern marketing tools and automation systems
• Strong KPI and performance orientation
• Experience collaborating with international, cross-functional teams

Benefits

• Health insurance
• Flexible working hours
• Professional development opportunities