Own and manage the US & ROW promotional calendar across email, push, and newsletters, ensuring a strong mix and consistent delivery of campaigns.
Plan, build, and execute all US & ROW CRM communications, including briefing, scheduling, deployment, and performance analysis.
Support the delivery of targeted campaigns (e.g. Student Beans and other tactical sends) to drive engagement and commercial performance.
Lead the US CRM testing roadmap, running A/B tests and sharing insights, learnings, and recommendations with the wider team.

Proven experience in a CRM role within a B2C environment (e.g. e-commerce, retail, subscription, or marketplace).
Experience managing and delivering against a CRM marketing calendar.
Hands-on experience planning and executing A/B testing programmes, with a data-driven approach to optimisation.
Strong experience using an ESP (e.g. Iterable, Braze, Klaviyo, Mailchimp) to build, deploy, and report on campaigns.
Ability to analyse campaign performance and translate insights into actionable improvements.

💰 Competitive salary.
🌴 30 days annual leave, plus bank holidays.
🏆 Accredited 'Great Place To Work’ company in three categories.
🧠 Commitment to personal development and career growth, coaching workshops and progression plans.
👩🏽‍💻Remote-first working environment. This means you’re not obligated to come into the office, you can choose the environment you think you excel best in with up to 180 days working from abroad (subject to approval — sadly, we can’t say yes to every beach).
📅Flexible working hours (start between 8-10am and finish between 4:30-6:30pm).
❤️ Focus on welfare. We offer a monthly wellness allowance, gym memberships, access to mental health first aiders, a health cash plan and more.
🛍️ Access to incredible partnership discounts for the biggest brands in the world. Think Google, Apple, GymShark, Domino's, Uber and loads more!
💻 £200 work from home set up allowance to put towards your at-home working space.

CRM Executive – Maternity Cover

Key skills