About this role

Own and scale paid acquisition across key channels (Meta, Google Ads, AppLovin, etc.)
Manage and optimize UA budgets, allocating spend based on performance and ROI
Analyze campaign performance and identify growth opportunities across channels, creatives, and audiences
Continuously test new hypotheses, sources, and approaches to scale efficiently
Work closely with product, analytics, and creative teams to improve performance
Monitor key metrics (CPI, ROAS, LTV, Retention) and make data-driven decisions
Take full ownership of UA campaigns and drive their performance end-to-end

2+ years of experience in User Acquisition for mobile apps/games
Hands-on experience with major UA platforms (Meta, Google Ads, AppLovin)
Experience working with meaningful budgets
Strong analytical skills and experience working with raw data
Deep understanding of performance marketing metrics (CPI, ROAS, LTV, Retention)
Experience with MMPs (Adjust, AppsFlyer) and analytics tools (Amplitude, Firebase, etc.)
Solid understanding of attribution, SKAN, ATT, and privacy frameworks
Structured, data-driven approach to decision-making
Advanced English communication skills for day-to-day collaboration

User Acquisition Manager

Key skills