Performance Marketing Manager

Role Overview

• Implement and optimise conversion, consideration and awareness performance marketing & advertising campaigns across education brands – driving channel optimization, effective budget management, and opportunity identification
• In partnership with the Marketing and Creative Team, identify and evaluate performance of approved conversion, consideration and awareness creative across multiple criteria including relevant response rates, cost/revenue analysis, Cost per Lead, Cost per Acquisition, qualitative key learnings, and overall results.
• Provide rich performance, vertical and competitor insights to the Head of Performance, Head of Marketing and Creative, and Marketing Managers in a timely way to equip and enrich the performance marketing data.
• Cultivate and utilize media partner relationships to further develop your own skill, as well as drive platform efficiency and best practice utilization.
• Working with Website and Sales teams in lifting quality lead and conversion rates through the end to-end sales funnel analysis aligning to the value proposition of each university.
• Support the Head of Performance Marketing in cultivating a culture of curiosity, innovation and internal capability to deliver outcomes aligned to each specific to each campaign.
• Ensure ad content is relevant and fit for purpose for marketing channels, strategy and audiences, and is utilized effectively.
• Possess a test and learn mindset, presenting rationalized initiatives, and associated methods of reaching the appropriate audiences across the website or marketing channels.

Requirements

• Extensive experience in a performance marketing role including SEM, Social, Video and Display –client or agency side
• At least 2–3 years of hands-on experience with SA360 (Search Ads 360)
• 4-6+ years’ experience in a performance marketing role – client or agency side
• Possess a commercial understanding regarding forecasting, budget setting/management and managing to ROI
• Strong understanding of marketing effectiveness for both media and creative, and long and short-term performance
• Experience and success developing and implementing integrated marketing campaigns with measurable results.
• Experience in online advertising / acquisition campaigns.
• Experience managing AB Testing and onsite web campaign deployment.
• Experience in creative/ad-copy planning, including understanding of creative processes, data utilization, value propositioning and storytelling.
• Experience managing end to end campaign development from awareness through to onsite lead capture and sales conversion.
• Constantly curious, creative and forward-thinking, with a passion for exploring new ideas and approaches.
• Ability to thrive in a dynamic environment and manage multiple priorities effectively.
• Ideally an MBA, Master’s degree in marketing, a Bachelors Degree at minimum.

Benefits

• Employee Assistance Program (EAP)
• Medical allowance
• Commute allowance
• Flexible work for genuine career-life fit
• A healthy and supportive company culture
• Generous annual leave
• Paid maternity and paternity benefits
• Study leave
• Professional development and mentoring
• Construct Culture Club events
• Company funded lunch and drinks every 6 weeks