Own paid acquisition across Meta, Google, and emerging channels.
Report directly to the CEO.
This is a hands-on IC role with one defining twist: we’ve built an internal AI automation stack and your job is to use it to operate at 10x the output of a traditional performance marketer.
Campaign structure, budget allocation, audience strategy, creative testing cadence, bidding (Meta primary).
Protect brand, expand non-brand efficiently (Google secondary).
Evaluate and test TikTok, Applovin, CTV, podcast, and others as warranted (emerging channels).
Incrementality testing, MMM inputs, attribution sanity checks (measurement).
Partner with creative team to hit 100–150 new ads/month (creative ops).
Extend our internal stack; build agents, workflows, and reporting automations (AI leverage).
Weekly performance reviews with CEO (reporting).

3–5 years of hands-on paid acquisition experience, primarily Meta, at a DTC or subscription e-commerce business
Strong quantitative foundation – comfortable with SQL, spreadsheets, basic stats, and LTV/CAC math
Track record of scaling spend profitably ($1M+/month budgets)
Demonstrated ability to run structured tests and act on results
Experience with subscription economics (cohort retention, churn, LTV)
Active, fluent user of Claude, ChatGPT, or Cursor for daily work – can show concrete examples of how AI has changed how you operate
Technical background (CS, engineering, applied math, or equivalent self-taught) (strongly preferred)
Experience building custom reporting or automation: Python, APIs, MCP servers, Zapier/Make, no-code tools (strongly preferred)
Google Ads fluency (search, PMax) (strongly preferred)
Has built or contributed to internal tooling, dashboards, or agents (strongly preferred)
Exposure to Amazon Ads or retail media (nice to have)
Experience with creative testing at high volume (nice to have)
Background at a high-growth consumer brand (nice to have)

Performance Marketing Manager

Key skills