Marketing Manager

Machinify is a leading healthcare intelligence company that delivers value and efficiency to health plan clients. They are looking for an ABM & Marketing Operations Manager to manage demand generation and marketing operations, ensuring campaigns are measurable and aligned with revenue goals.

Responsibilities:

• Partner with Sales to design and operationalize ABM programs at 1:1, 1:few, and 1:many levels
• Own account research, tiering, scoring, engagement tracking, and reporting for target account lists
• Build ABM email ops: segmented sequences, behavioral triggers, and handoff workflows
• Ensure ABM programs are measurable, repeatable, and directly tied to revenue goals
• Support ABM platform evaluation and implementation (6Sense, Demandbase, or similar)
• Build and own all HubSpot infrastructure: email sequences, workflows, forms, campaign reporting, and assist in building lead generating landing pages
• Design and maintain lead scoring, routing, and lifecycle frameworks that reflect real buying behavior
• Own multi-touch attribution models accurate for long B2B sales cycles
• Establish and enforce campaign setup standards: naming conventions, UTM tracking architecture, data hygiene, and reporting consistency across all channels
• Ensure DMARC/SPF/DKIM compliance and CAN-SPAM standards on all email sends
• Create clear frameworks for channel performance, campaign effectiveness, and incremental pipeline and revenue impact
• Build and maintain executive-ready dashboards that tie marketing activity to pipeline, ARR, CAC, and ROI
• Set up campaign infrastructure for all active demand gen initiatives and configure conversion tracking (GTM, pixel verification, form submissions, Salesforce sync)
• Own Google Analytics configuration, goal tracking, and cross-channel attribution reporting

Requirements:

• 3–6 years in demand generation, marketing operations, or revenue marketing in a B2B SaaS environment
• Hands-on expertise in marketing automation platforms (HubSpot strongly preferred) — workflows, sequences, reporting, lifecycle stages, campaign objects, and integrations
• Working knowledge of Salesforce — campaign attribution, contact/opportunity tagging, and basic reporting
• Proven experience building and executing ABM programs
• Experience with multi-touch attribution, UTM architecture, and campaign measurement
• High operational discipline — you build clean, documented systems that other people can actually use
• Strong analytical skills, communication ability, and proven success partnering cross-functionally across Marketing, Sales, RevOps, and Finance
• Experience with ABM platforms such as Demandbase or 6Sense
• Familiarity with intent data tools and enrichment platforms (ZoomInfo, Clearbit, etc.)
• Proficiency in Google Analytics (GA4) and experience with email marketing operations or paid media operations (LinkedIn, Google Ads)
• Experience supporting healthcare technology or enterprise SaaS with complex, multi-stakeholder sales cycles
• Background in paid media execution — LinkedIn, Google Ads, or programmatic display