Key skills
ShopifySaaSSalesforceCommunication
About this role
Role Overview
- Own the lifecycle of ecosystem app partnerships—from identification to evaluation to activation.
- Drive outbound engagement with apps that serve core HighLevel verticals (real estate, legal, wellness, education, etc.).
- Evaluate inbound app integration proposals using a revenue‑first lens.
- Collaborate with Finance, Product, and RevOps to assess the mutual business opportunity of potential integrations.
- Quantify potential impact on:
- New logo acquisition (co‑marketing, co‑selling)
- Expansion revenue (add‑on revenue through app usage)
- Retention/Stickiness (usage‑based retention lift)
- Partner with Product Marketing, Enablement, and the Marketplace team to ensure successful launches.
- Develop simple revenue/enablement toolkits for partner managers and affiliate teams.
- Serve as a cross‑functional bridge between GTM, Product, and external partner teams.
- Document partnership activity, revenue performance, and recommendations for future investments.
Requirements
- 5–8 years experience in SaaS ecosystem partnerships, integrations, or business development.
- Deep understanding of partner‑led GTM strategies and integration value assessment.
- Familiarity with platform APIs and working with product/engineering teams to scope integration plans.
- Experience with vertical SaaS or platform ecosystems is a major plus.
- Excellent communication skills with the ability to influence both internal and external stakeholders.
- Prior success working in PLG or usage‑based environments preferred.
- Experience at a marketplace platform (Zapier, Shopify, Salesforce AppExchange, etc.) shall be an added advantage.
- You’ve worked directly with product‑led or usage‑based monetization teams.
- Ability to analyze partner performance data and generate actionable insights.