Lead our go-to-market (GTM) strategy, product positioning, and B2B demand efforts
Own product positioning, messaging, and differentiated value propositions across our portfolio
Lead GTM marketing planning for launches and key product initiatives, partnering closely with Product, Sales, Sales Strategy/Enablement and Marketing
Develop customer segmentation and ICP frameworks; refine personas, use cases, and buyer journeys
Drive competitive intelligence and market research to inform product strategy, pricing/packaging input, and GTM priorities
Create and maintain core product marketing assets (pitch decks, one-pagers, solution briefs, case studies, web messaging, demos, FAQs)
Build and execute B2B marketing strategies that drive qualified pipeline, revenue growth, and expansion
Drive Demand Gen through the development of integrated campaigns across channels (email, paid, organic, webinars/events, partners)
Develop ABM strategy and collaborate with Sales on target account selection, plays, and measurement
Work with Marketing Ops to define funnel metrics, attribution approach, and reporting that connects programs to revenue outcomes
Manage and mentor a team (product marketing, B2B marketing)

8–12+ years of experience in B2B marketing and product marketing, preferably in SaaS/technology
Proven experience leading product launches and building positioning/messaging frameworks
Demonstrated ability to drive measurable pipeline growth and partner effectively with Sales
Strong strategic thinking with hands-on execution ability; comfortable operating in ambiguity
Experience managing and developing teams
Exceptional communication skills—able to translate product capabilities into clear customer value

Director, B2B – Product Marketing

Key skills